Black and Ginger

John Moores Painting Prize ads to dress Liverpool

By Michael Feeley, -

September 13, 2012 | 2 min read

Liverpool is to be dressed with advertising displays for The John Moores Painting Prize 2012 created by creative agency Black and Ginger.

The ad designs place emphasis on the John Moores Painting Prize monogram and a selection of paintings from shortlisted artists.

Appointed in 2011 by National Museums Liverpool and The John Moores Liverpool Exhibition Trust, Black and Ginger began developing their creative strategy for the John Moores Painting Prize earlier this year.

Black and Ginger’s managing director Alex Frech said: “With our designs we wanted to create a visual platform for the competition as well as highlight the importance of this event which has been dubbed ‘the Oscars of the painting world’. This is a significant event in the British art calendar, and we aim for our designs to help get people talking about the prize and the exhibition.”

Tracey McGeagh, director of marketing and communications for National Museums Liverpool said: “With a thoughtful approach, Black and Ginger have met the challenge of conveying the strength and range of works in the exhibition.”

The competition culminates in an exhibition held at the Walker Art Gallery from 15 September 2012 and forms a key strand of the Liverpool Biennial.

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