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Hidden talent of the iPhone5: coupons as you're walking by Starbucks!

You're walking by Starbucks and suddenly a coupon pops up on your iPhone5 for a cut-price coffee. The new iPhone 5 could finally push forward "the long-ballyhooed, shop-with-your-phone, mobile-coupon-future many have been dreaming of," says the US magazine Adweek.

iPhone5: Coffee anyone?

Of the phone's marketing-related features , it's the Passbook app should grab the attention of retail chains, says the mag. This is a digital wallet meant to compete head-on with Google Wallet.

Merchants will be able to code Passbook offers and deliver them via email, Web or within their brand apps.

These Passbook items (coupons, discounts, etc.) can be associated with up to 10 locations via latitude and longitude coordinates.

This info gives Passbook the ability to offer reminders on a person's home screen, similar to push notifications, that an item in his or her Passbook is available for redemption (e.g., coupon) when the consumer nears the store or coffee shop.

Merchants can also provide updates—through push notifications—to Passbook items without any user interaction required.

Adweek says, " iPhone users will be able to walk by the proverbial Starbucks, and yes, the proverbial coupon from Starbucks will appear.

David Reeves, the vp of 22squared, an Atlanta-based digital agency,said he was excited to start using the Passbook technology for Starbucks rival Dunkin Donuts, as well as other retail chain clients like ice cream firm Baskin Robbins and Publix.

“I know I’ve forgotten about coupons for a retailer until after I’ve purchased,” Reeves said. “[Passbook] helps eliminate a lost opportunity for the consumer and for the retailer.”

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