Bookbinders Blissett’s take on Guerilla
London-based bookbinding company Blissett’s, a supplier to the Royal Family with a 100 year heritage, has hired Guerilla Communications to deliver an integrated marketing and communications campaign.
Newcastle-based Guerilla pitched against three London agencies to win the account.
Gary Blissett, managing director at Blissett’s, said: “As a family run company now with a fourth generation of the Blissett family in the senior team, we care very deeply about our brand and heritage. The team at Guerilla impressed us from the start with their knowledge of the brand and the amount of research and work they put into presenting to us.”
Guerilla’s brief is to rebrand and reposition Blissett’s as well as support their marketing activities with an integrated campaign including PR, design, e-shot strategy, online marketing, direct mail and designing and building their new website for them.
Blissett’s was formed in 1920 and is one of very few companies to have been awarded the Royal Warrant by Her Majesty The Queen in 2010.
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