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Haymarket Sports Direct makes biggest investment yet in new mail order catalogue


By The Drum Team, Editorial

September 11, 2012 | 1 min read is to launch its biggest ever mail order catalogue this month, boasting a massive 1,000 pages, over 5,800 products and exclusive interviews with top sports stars including Scott Parker and Lee Westwood.

As well as a comprehensive clothing and footwear guide, the catalogue features specialist sections for many sports including football, rugby, golf, outdoor, bikes, racket sports and general fitness.

Vincent Smith, head of marketing at said: “As a key focus of our marketing strategy, it was essential that our latest edition contained true added value in product proposition, editorial content and consumer offers.”

The catalogue will be available in stores and online from 14 September priced at 50p.

Haymarket Sports Direct

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