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Firefly brings in Phil Szomszor as head of business and digital

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By The Drum Team, Editorial

September 11, 2012 | 1 min read

Phil Szomszor, former director and head of digital for Citigate Dewe Rogerson, has joined Firefly Communications as its head of business and digital.

Szomszor will report to Claire Walker, group CEO OF Firefly, alongside another recent recruit, Fiona Hughes, head of consumer.

He joins as the agency aims to consolidate and expand its B2B portfolio and strengthen its digital offering.

Walker commented; “Our clients are evermore sophisticated in their requirements, and we make sure we are giant leaps ahead to inspire them. Phil’s expertise will significantly add to our digital capabilities and help us become integrated in our campaign planning. Measuring share of voice in the media space is not enough, we take a broader view looking at what tangible results are delivering from an integrated perspective across all influencers – looking at shifts in market share to lead generation, and in great numerical detail.”

Both Szomszor and Hughes complete the agency’s new management line-up, and has recently brought in clients such as Vimeo, Millfield School, Lexar and Crucial.

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