Facebook predicted to top 2bn accounts by end of 2014 says GlobalWebIndex
Facebook is predicted to grow to 2bn accounts within the next three years, driven by emerging market growth, according to the latest GlobalWebIndex.
The prediction by the GlobalWebIndex comes as itfound the the most active of all global social platform users were on Facebook, with 64 percent of account owners contributing through PC, tablet or mobile within the last month.
The is an increase of 40 percent on last year, while 43 percent of that number (273m) were said to have been active through mobile.
The growing popularity of the site within emerging marketing such as Brazil and India, saw the site grow to 1bn account by the end of the second quarter this year, claims the report, despite a decline in the US and other mature marketing such as Singapore, Hong Kong and Sweden.
It is predicted that the site will reach 1.5bn users by the third quarter of 2013.
Photo sharing was also found to dominate the usage of Facebook.
Meanwhile, just over half of Twitter users, 262m, were said to have used the platform in the last month, with 517m user accounts in total.
Google+ has also grown, thanks to the integration of the rest of the Google service range, with 336m active users, an increase of over half (56 percent) in the last six months, with 120m active users sharing photos through the service and 108m found to have used the +1 button.
Pinterest was found to have signed up 53m active users since launching out of Beta in August. Of those, 16m active users were based in the US, China has 11m, India 8 million and Brazil had 1.8 million.
Tom Smith, founder of GlobalWebIndex, commented: “Mass-market social platforms like Facebook, Twitter and Google+ have truly enabled all internet users to become social. They are globalising the internet by providing localised services that users across the world are adopting as their default internet experience. Fast-growing internet markets will continue to drive user base growth and will define how social services are shaped into the future. Despite this globalisation in platforms, local trends remain distinct, with every country showing different patterns of usage. It’s never been more important for brands and marketers to understand their users.”