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From The Basement gets social with iCrossing

By Michael Feeley, -

September 10, 2012 | 2 min read

From The Basement, a podcast turned television programme created by Grammy Award winning music producer Nigel Godrich, has appointed digital marketing agency iCrossing to create and manage the TV show’s first social media strategy.

iCrossing will create YouTube, Facebook, Twitter and Tumblr accounts to coincide with the launch of the From The Basement’s third series on Sky Arts this Autumn. The series showcases intimate, live performances by musicians and has previously featured artists including The White Stripes, Radiohead and Queens of The Stone Age.

iCrossing will be distributing and seeding archive footage from past shows as part of its strategy to engage its social media community and foster the sharing of content.

James Chads, managing director at From The Basement, said: “As our show continues to grow in popularity, it’s important that we continue to extend the reach of the show and building upon the show’s immersive live experience – developing our social media presence does exactly this.”

Patrick King, business development director, iCrossing UK said: “The quality of the From The Basement archive gives us some stunning content which to showcase the programme’s unique qualities.”

iCrossing UK’s client base includes The Coca-Cola Company, The LEGO Group, Virgin Atlantic, LG Electronics and John Lewis.

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