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Radox Facebook Social Media

Radox turns to musical puppet trio on Facebook as part of global brand repositioning

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By The Drum Team | Editorial

September 7, 2012 | 2 min read

A concept to promote Unilever brand Radox on Facebook, The Radettes, a musical string puppet trio, has been developed by WCRS.

The puppets will sing users updates on Facebook through different tracks, and will be used as part of the global repositioning of the Radox brand.

The campaign, which included production by Blinkink, and media planning by Mindshare, went live earlier this week.

Ross Neil, creative director at WCRS said: “The team has really embraced Facebook as a platform to communicate Radox’s positioning “Come to Life”. The work is not just invigorating but genuinely useful in terms of people’s Facebook status updates. Invigorating and useful. Just like Radox.”

Nick Wilcher, marketing manager of Radox, added: “This is a really exciting venture for Radox – it’s not often you get to launch a band! We are keen to engage Radox with more people and share our new ‘Come to Life’ proposition – we believe these innovative and cleverly crafted Facebook viral videos will do this is in a way that encapsulates the brands new positioning.”

Radox Facebook Social Media

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WCRS

WCRS is a creative agency combining over 30 years of brand building expertise with the ability to execute ideas in any channel.

The resulting talent base is an eclectic mix of specialists working seamlessly together to execute brand ideas everywhere from TV to Twitter, online to mobile, games to music downloads.

Our mission has always been to create work people care about. And this is now more important than ever.

In a digital age people avoid what they don’t like and amplify what they do. So our aim is to create engagement in whatever form it takes. To create things that people love, choose to interact with and even spend money on.

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Mindshare Media

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