Publisher Hearst’s fashion magazine ELLE UK has launched a new mobile website as part of its online engagement strategy across multiple platforms.
The mobile site will aim to deliver content across all ELLE platforms, including print and online, featuring bold headlines and a range of fashion and beauty photography.
Users will also be able to shop online on their mobile device through the site.
Lorraine Candy, editor-in-chief at ELLE, commented: “Our new optimised mobile site sits alongside our website and printed magazine to provide our readers with a truly 360 ELLE experience, and also re-affirms our position as the most digitally innovative luxury fashion magazine in the marketplace.”
Meribeth Parker, group publishing director, added: “ELLE is already a market leader at delivering multi-channel solutions. With the new mobile site, we will be able to deliver even stronger consumer engagement with the ELLE brand.”