By The Drum Team, Editorial

September 7, 2012 | 1 min read

Bingo website is to release a new £4m advertising campaign inviting the nation, once again featuring Barbara Windsor as Queen of Bingo.

The campaign, by Isobel, includes the tagline ‘Just for the Jackpotjoy of it’, and will be supported through PR and social media from Fever and Things with Wings respectively, while media planning and buying has been overseen by Maxus.

Michael Saunders, managing director of, commented: “The brand is all about having a bit of fun and we hope to inject a bit of that daft fun into everyone’s everyday lives - whether that’s having a fun flutter on or inspiring people to do something daft ‘Just for the Jackpotjoy of it’.”

The initial run of the campaign will be from September until February.

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