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Tullamore DEW appoints Karmarama and Kaper following pitch

Karmarama and Kaper will work to bring Tullamore Dew's 'Irish True' brand positioning to life

Global premium spirits distiller William Grant & Sons has selected Karmarama and Kaper, both part of the Karma Communications Group, to be their global digital, social media and PR agency partner for its Tullamore DEW brand following a competitive pitch.

“The refreshing combination of global digital capability, PR expertise and overriding creative passion gave us the confidence to award the business to them,” commented David Hume, head of brand communications at Tullamore DEW, William Grant’s and Sons.

An integrated team of digital specialists from Karmarama will now work alongside PR specialists from Kaper to deliver the new ‘Irish True’ positioning of the brand to life in digital channels, as well as engaging consumers across digital platforms, social media and wider channels.

Dan Thwaites, Managing Partner at Karmarama added: “We’re delighted to be working on a brand with as much history and passion as Tullamore Dew. And we’re particularly pleased to be sharing specialist skills from across the Karma Group with our clients.”

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