The Huffington Post UK has launched a new digital campaign to promote some of the most notable contributions to its website and blogs.
Created by Gravity Road, the digital campaign features several celebrity HuffPo bloggers including Alice Cooper, Will Carling, Cherie Blair and TV presenter Cherry Healey.
The ads will also promote original content from the site's in-house editorial team including political director, Mehdi Hasan and editor-in-chief, Carla Buzasi.
The first creative, which will run across a wide range of digital media, features close-up photography and video of each blogger with provocative quotes from their articles scrawled across their face.
All the work carries the Huffington Post's global advertising strapline 'Conversations Start Here'.
Noel Penzer, managing director at AOL Huffington Post Media Group UK, said: "This campaign captures the unique place the HuffPost has in the market — one where provocative content ignites conversation and debate across the web through an engaged and vibrant social community."
The Huffington Post said further celebrities and opinion formers had been lined up to take part in the campaign as it develops throughout the year.