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University Royal Botanic Gardens Kew

Class Creative secures commission from Royal Botanic Gardens Kew, University of Oxford and the Natural History Museum

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By The Drum Team, Editorial

September 6, 2012 | 1 min read

eMonocot, a collaborative project between the National History Museum, University of Oxford, and lead organisation Royal Botanic Gardens Kew, has appointed Birmingham Science Park-based digital agency Class Creative the contract to design the brand and website.

The collaboration has secured a three year, multi-million pound grand form the Natural Environment Research Council to develop a novel, biodiversity web-resource for monocot plants. Class Creative secured the design contract due to its use of contemporary illustrations and user friendly features, which have been designed to ensure the eMonocot site has mass appeal, as well as being a key resource for biodiversity and environmental scientists, volunteer biologists and schools.

Chris Pyatt, co-founder of the digital agency, commented: “We have only been established for two years, so to have a won a design contract from the University of Oxford, Kew and the Natural History Museum just shows that barriers are there to be broken.

“So many small businesses believe the procurement procedures of large, high profile companies will work against them, but if you can demonstrate originality, value for money and passion, you can succeed.”

University Royal Botanic Gardens Kew

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