Heineken unveils outdoor campaign for Strongbow Pear

Heineken has revealed the outdoor campaign for its new Strongbow Pear draught.

Created by St Lukes, with media buying through MediaVest, the campaign has encompassed national six sheet and 48 sheet posters on iconic sites in cities including London, Newcastle, Birmingham and Edinburgh.

The creative has followed on from the recently launched TV advertising for the brand, and features an arrow exploding through a pear with the line, ‘Pear gets the Strongbow Treatment’

Sanjay Patel, brands director ciders at Heineken said: “The sites have been carefully selected to showcase the new outdoor advertising for Strongbow Pear and will help to build brand awareness and reinforce the Strongbow Pear TV advertising and its ‘Earn It’ message over the coming weeks.”

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