The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Author

By The Drum Team, Editorial

September 5, 2012 | 1 min read

There are displays of astonishing positivity in this commercial drawing attention to Samsung's sponsorship of the Paralympic Games. The lack of squeamishness and the extraordinary celebration of the extraordinary exhibited by this and the excellent Channel 4 trails have really helped to shift attitudes. Advertising at its best.

Agency: 72andSunny

Creative Team: Carlo Cavallone / Bryan Rowles TV Producer: Fiona Plumstead Film Prod Co: Smuggler

Director: Henry-Alex Rubin

Producer: Chris Barrett / Fergus Brown

Dir of Photography: Ken Seng

Editing House: Marshall Street Editors

Editor: Patric Ryan / Elena de Palma

London 2012 Olympics Samsung Paralympic Games

More from London 2012 Olympics

View all