The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Evander hires WAA as integrated marketing partner to help target the homeowner market

Author

By The Drum Team, Editorial

September 4, 2012 | 1 min read

National locksmith and glazing specialist, Evander, has appointed creative agency WAA to lead an integrated marketing campaign for the brand.

WAA’s remit includes website and app development along with PR campaigns to raise consumer awareness about home security. It is hoped that developing a more integrated approach will extend Evander’s profile into the wider consumer arena.

“WAA’s creative thinking demonstrated a clear understanding of the Evander brand and the direction we are heading. I’m looking forward to seeing the plans in action and how they strengthen Evander’s position within the consumer market,” commented marketing director at Evander, Mark Taylor.

David Copeland, group account director at WAA, added: “Evander has developed a strong recognised and respected brand within the b2b market, but this has not translated into consumer awareness as the services have tended to be delivered through a third party.

“There are now far more reasons for people to look for non-distress locksmith and glazing work, such as peace of mind, crime prevention and cosmetic needs – Evander wants to be top of mind in this process.”

Content created with:

WAA Chosen

WAA Chosen is an independent, agency delivering integrated marketing and communication solutions to national and global brands. Founded by entrepreneurs, and not...

Find out more

Trending

Industry insights

View all
Add your own content +