Gambling website Unibet has appointed both Goodstuff and Albion to handle a £2m campaign as it gets set to enter the UK market.
Appointed separately, the two agencies will collaborate on strategy, product design, brand and performance marketing for the launch campaign, set to go live next year.
Of Albion’s appointment, Phillip Manzi, UK country manager for Unibet said “As a challenger in the market it is key for Unibet to be nimble, creative and innovative. We need to focus on a few areas and be excellent. We wanted an agency team that could help us deliver.”