GlaxoSmithKine set for new global media strategy as it hires Proctor & Gamble's Sameer Sing

GlaxoSmithKine has appointed Sameer Sing has vice president and head of global media as it embarks on a new global media approach.

The newly created role sees Sing join from Procter and Gamble (P&G), and will be made accountable for optimising global media strategy, planning and buying for GSK Consumer Healthcare, as well as its North American Pharmaceutical business.

At P&G, Sing was most recently vice president of media, Asia & China.

Moving to the UK from China, He will now develop a global approach to media to increase global brand awareness, reporting directly to Jim Martin, vice president procurement, Global Consumer Healthcare and North American Pharmaceuticals.

Martin said “GSK is on a very exciting journey to grow a diversified global business, deliver products of value and simplify our business model. Our new approach to media planning, buying and strategy will support that. We need to communicate to customers and consumers that GSK’s science sets our brands and product quality above the competition. We need the highest-quality talent to help us do that and I’m delighted someone with Sam’s track record and leadership qualities is joining the team”.

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