Ad of the Day: Direct Line - The Red Line

Drama replaces comedy in Direct Line's latest TV commercial as Chris Addison and Alexander Armstrong's double act has been dropped in favour of an approach illustrating the insurance company's responsiveness when one of their customer's needs help. A tightly choreographed sequence makes the point beautifully.

Agency: M & C Saatchi

Creative Team: Conrad Swanston / Alex Bingham

TV Producer: Estella Alvares

Film Prod Co: Academy Films

Director: Walter Stern

Producer: Cathy Green

Dir of Photography: Florian Hoffmeister

Production Designer: Sam Tidman

Post-Prod House: Glassworks

Editing House: The Whitehouse

Editor: Sam Gunn

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