The Fine Bedding Company hires The Market Creative to develop new retail concept and shopper marketing campaign

By The Drum Team | Staff Writer

The Market Creative

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August 31, 2012 | 1 min read

The Fine Bedding Company has appointed Manchester-based The Market Creative to develop a new retail concept and shopper marketing campaign.

An initial retail and shopper research project will inform the nationwide marketing campaign aimed at strengthening The Fine Bedding Company’s relationship with independent retailers and large high street chains, such as House of Fraser.

“The Market Creative completely understood our brand and business, demonstrating strength and expertise in retail as well as an understanding of how shoppers are motivated to buy,” commented managing director of The Fine Bedding Company, Claire Black.

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“We’re looking to further raise awareness of our luxury offering to consumers as well as the trade.”

Sue Benson, managing director at The Market Creative, adds: “We approached The Fine Bedding Company as we strongly believed that we could help them develop their retail and marketing proposition in the UK.”

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