The Fine Bedding Company hires The Market Creative to develop new retail concept and shopper marketing campaign
The Fine Bedding Company has appointed Manchester-based The Market Creative to develop a new retail concept and shopper marketing campaign.
An initial retail and shopper research project will inform the nationwide marketing campaign aimed at strengthening The Fine Bedding Company’s relationship with independent retailers and large high street chains, such as House of Fraser.
“The Market Creative completely understood our brand and business, demonstrating strength and expertise in retail as well as an understanding of how shoppers are motivated to buy,” commented managing director of The Fine Bedding Company, Claire Black.
The latest marketing news and insights straight to your inbox.
Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.Sign up
“We’re looking to further raise awareness of our luxury offering to consumers as well as the trade.”
Sue Benson, managing director at The Market Creative, adds: “We approached The Fine Bedding Company as we strongly believed that we could help them develop their retail and marketing proposition in the UK.”