Bone Cancer Research Trust (BCRT) enlists Aberfield Communications to raise the profile of primary bone cancer


By The Drum Team | Editorial

August 31, 2012 | 2 min read

Specialist cancer charity, Bone Cancer Research Trust (BCRT) has called upon PR and social media agency, Aberfield Communications to raise the profile of primary bone cancer during its awareness week in October.

Aberfield Communications has now been tasked with improving the public’s understanding of the condition which mainly affects children and young adults.

Formed in 2006 by a group of bereaved parents of young bone cancer sufferers BCRT has been dedicated to improving outcomes for patients, through research into the condition, raising awareness of it and providing information and support to all those affected by primary bone cancer.

“Bone Cancer Awareness Week gives us a platform to shout about our cause and the desperate need for more research to improve outcomes. This year we want to make people sit up and take notice,” commented Kate Conner, operations and events manager at BCRT.

“The team at Aberfield have significant experience in the charity PR sector, and we’re confident they can help spread the word far and wide for Bone Cancer Awareness Week 2012”

Phil Reed, managing director at Aberfield, added: “This is a cause close to our hearts. We’ll use our expertise to encourage people to find out more, influence them to become involved, and ultimately donate towards vital research that will improve survival rates of primary bone cancer patients.”

Bone cancer awareness week runs from 6 - 14 October.

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