The Drum Awards for Marketing - Extended Deadline

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By Gillian West, Social media manager

August 30, 2012 | 1 min read

Since it launched in the UK and Ireland at the start of the year, Netflix has picked up over 60 per cent brand awareness, its director of corporate communications has told The Drum.

Speaking at the Edinburgh International TV Festival, Joris Evers said that through its own research, the Netflix brand had been found to have grown to over sixty per cent from almost nothing six months previously.

He discussed the marketing strategy behind the UK launch, explaining that it included a mixture of advertising, PR and direct marketing and that its strategy focused upon signing up subscribers and then retaining them.

He admitted that the growth had been at level that was ‘faster than expected’.

Netflix Edinburgh International TV Festival

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