JooMo appoints Two Birds One Stone to handle its launch into the youth market
Cosmetics company JooMo recently developed a 100% natural facewash and has tasked Two Birds One Stone with handling the consumer launch.
Two Birds One Stone, the company grown from the partnership between Good Relations North and Magpie Communications, was selected specifically for its creative approach and insight into the youth market. Following its opening of the first university based student consultancy at Leeds Metropolitan University last year, JooMo tasked the creative team with launching its product into the 16- 24 year old market.
Linda Russell, co-founder of JooMo, said: “We were really impressed with the energy, creativity and insight into the youth market of the Two Birds One Stone team, which is ultimately why we decided to work with them. We hope that the launch campaign can position our brand as a leader in the youth skincare market.”
Adam Burns, youth marketing specialist at Two Birds One Stone, also commented: “JooMo is the perfect fit for our team of youth specialists, and we’re looking forward to handling the launch of this revolutionary product.
“Our team is made up of bright young creatives, and we also have our student consultancy based at Leeds Metropolitan University who work with us on all our client projects. Having constant creative input from young people is a real benefit for all of our clients.”
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