Brittany Ferries have announced that they have appointed Bray Leino as lead agency on their £4.5m integrated account following a four way pitch process, with assistance from the Recommended Agency Register.
It will see the agency take on work for the cross channel operator that was previously carried out by three agencies; including strategic brand and tactical response accounts across creative, digital and media.
The account will be managed from the firms Bristol office which will be tasked with growing brand awareness and increasing passenger number s over the next three years.
Richard Price, Head of Marketing, Brittany Ferries said: “Brittany Ferries has a track record of building long term partnerships to deliver consistent and effective marketing campaigns and we look forward to working with Bray Leino to help us deliver some ambitious growth targets in the next few years.”
Alistair Bryan, Bray Leino Response Managing Director, commented: “We’re really delighted to have won the business. It’s a hugely exciting time for Brittany Ferries and they have a very strong offering. We look forward to quickly building impact for their brand and the business.”