Read our new manifesto

Start 2021 with fresh ideas
and practical tips on...

CUSTOMER EXPERIENCE

BRAND SAFETY

GAMING AND ENTERTAINMENT

SOCIAL MEDIA

CTV AND OTT

CUSTOMER RETENTION

DATA AND IDENTITY

PURPOSEFUL MARKETING

WATCH ON DEMAND FROM 25 Jan 2021
Banner BGBanner BG

Tottenham partners with EA Sports to promote new strip and FIFA 13

Premier League football team Tottenham has used the upcoming release of video game FIFA 13 to promote its new football kit.

The release of the third kit, sees Spurts work alongside video game developer EA Sports to promote both the game and the kit itself through a video featuring a simulation of the players wearing the kit, including Jermain Defoe, Emmanuel Adebayor and Gareth Bale.

FIFA 13 will be released on 28 September.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis