Teachers Building Society (TBS) has announced the appointment of communications specialist Polymedia as its PR consultancy following a competitive three-way pitch.
The Dorset-based business was just awarded the title of Best Local Building Society for the second year running and gave Polymedia the brief of devising a campaign that would increase awareness of TBS and its products.
On the appointment, head of sales and marketing for TBS Alan Gravett said: “We’re looking forward to Polymedia joining the team and having its wealth of expertise in strategic communication and media relations at our disposal.
“The unique mortgage and savings products we offer both Dorset residents and teachers everywhere deserve shouting about and I’ve no doubt that Polymedia are the right people to help us do that.”
Polymedia director Gareth Lewis also commented: “The recent backlash against the big banks means the mutual sector has never looked so strong. TBS’s emphasis on providing exceptional customer service alongside competitive rates of interest mean they stand out from the crowd.
"Working with TBS is a hugely exciting proposition and we’re hitting the ground running with a number of opportunities already in the pipeline.”