McDonalds extends 'We Are the Games' campaign with Paralympics advert

McDonalds has released a new TV campaign ahead of the beginning of the London 2012 Paralympics Games.

The advert, created by Leo Brunett, continues the ‘We All Make the Games’ campaign, highlighting the brand’s official sponsorship of London 2012, and includes footage of real fans watching the Games unfold.

Extending the activity used during the recent Olympics, the outdoor and digital activity will be refreshed throughout the Paralympics to use images taken by fans during the Games, running until 9 September.

Over 60,000 users have interacted with the campaign Facebook app so far, with over 150 fans photos published within the campaign already.

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