ITV Bob Martin Drum News

Bob Martin to sponsor ITV1's 'For the love of Dogs'


By The Drum Team | Editorial

August 29, 2012 | 1 min read

As part of its revival brand strategy, Bob Martin is sponsoring the Paul O’Grady, ITV1 show, ‘For the love of Dogs’. The peak time show starts on 3 September and runs for seven weeks highlighting the ups and downs of Battersea Cat and Dog Home.

Established in 1892, Bob Martin remains an independent company aiming to provide effective products and advice to pet owners.

Robin Dorman, head of broadcast at TCS Media, who brokered the deal, commented: “The sponsorship package is an important brick in our media strategy to raise the saliency of this iconic brand in the minds of pet owners.”

ITV Bob Martin Drum News

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TCS Media

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