Bob Martin to sponsor ITV1's 'For the love of Dogs'

As part of its revival brand strategy, Bob Martin is sponsoring the Paul O’Grady, ITV1 show, ‘For the love of Dogs’. The peak time show starts on 3 September and runs for seven weeks highlighting the ups and downs of Battersea Cat and Dog Home.

'For the love of Dogs' seven week run will be sponsored by Bob Martin

Established in 1892, Bob Martin remains an independent company aiming to provide effective products and advice to pet owners.

Robin Dorman, head of broadcast at TCS Media, who brokered the deal, commented: “The sponsorship package is an important brick in our media strategy to raise the saliency of this iconic brand in the minds of pet owners.”

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.