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BIC ridiculed over ‘just for her’ pink pens


By John Glenday, Reporter

August 29, 2012 | 1 min read

Pen manufacturer BIC has been ridiculed after introducing a range of pink and purple pens advertised as ‘just for her’.

Aside from conforming to societal expectations of colour preference the ‘sleek’ pens are also claimed to be highly ergonomical for a ‘woman’s hand’.

Another dubious claim penned by the manufacturer is that the writing tools offer ‘smoother’ results than their ungainly manly pen competitors.

Far from appealing to women however the wheeze appears to have back fired with women rushing forward to offer tongue-in-cheek reviews of the pastel hued set.

The first inkling that something may have gone awry emerged from some tongue in cheek Amazon reviews; including E Bradley, from New York, who wrote: “The delicate shape and pretty pastel colours make it perfect for writing recipe cards and checks [sic] to my psychologist.

“Ask your husband for some extra pocket money so you can buy one today!”

That scorn has now migrated to feminist website Jezebel.


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