The Walker Agency in Bournemouth has brought in a new planning team from The Leith Agency and Fallon.
Jacolyn Daly has joined the creative agency as its new head of planning. The former senior planner at The Leith Agency has also brought experience from her work at Carbon Marketing and The Marketing Store, where she was responsible for integrated campaigns for Sharpie Pens and Kerrygold Butter.
James Hickman, formerly a creative planner at Fallon, has also joined the team at Walker Agency. At Fallon he was involved in the development of Cadbury’s Joyville positioning and launching products for Natural Confectionary Company and Unilever.
Martin Walker, CEO at Walker Agency, said: “These appointments have boosted our strategic ability. Clients can now be assured of best in class service from conception to delivery.
“It is great to have cemented our integrated approach with a highly experienced big brand planner with cross category experience.”