Lynx has never shied away from advertising which sails close to the wind and their latest offering has involved the most heated topic of the week – Prince Harry.
The ads, playing on previous campaign ideas of the Lynx man being hounded by scantily clad women, have run with the tagline ‘Sorry Harry. If it had anything to do with us.’
Another ad has featured a pair of Union Jack briefs with the line ‘One has unleashed the chaos.’
Already used in newspapers, including The Sun which was the first paper to print the controversial pictures, the Lynx Effect ads have prompted a huge response on Twitter and Facebook.
One user said: “Well played @lynxeffect, well played!”
Let’s hope the Palace see the funny side.