Lynx are not the only ones to have launched a campaign in the wake of Prince Harry’s eventful week in Vegas.
The Las Vegas Tourism and Convention Authority have stood by Harry and created a social media campaign “shaming” those responsible for taking the nude pictures of the Prince and reminding everyone of its famous motto: “What happens in Vegas, stays in Vegas.”
#knowthecode quickly rallied support on Twitter and by early Friday, after the ad was launched in USA Today, thousands had tweeted in support of Harry.
A dedicated site has been set up by Visit Las Vegas encouraging people to get behind the movement, now over 90,000 people strong, by signing an oath stating “you are a trustworthy Las Vegas travelling companion". A YouTube video, with nearly 40,000 views, has urged fans to “report those who violate the code” on Facebook.
The site also has a “Safe for Sharing” app, where local tourist spots, hotels and clubs have been promoted as things to do and see which “you can write home about.”
Cathy Tull, senior vice president of marketing for the convention and visitors aurthority, said in a statement: "Las Vegas is a place to celebrate adult freedom, freedom that even celebrities and royals can enjoy. For everyone's sake, it's important that 'What Happens in Vegas, Stays in Vegas.'
"However, in moments of enthusiasm, actually keeping memories in Las Vegas takes commitment. Today's ad was a cheeky reminder to all our visitors that it's important to 'know the code', and most importantly, 'protect the code'."