The Drum Awards for Marketing - Extended Deadline

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By The Drum Team, Editorial

August 27, 2012 | 1 min read

This is the television version of the recent Toyota ad which broke online. The CGI protagonist exists in a CGI world until he works out how to break through the outer perimeter and make his way into our reality. Wait until he's been here for a while and see how he likes it... one episode of Eastenders and he'll be begging to get back to his world.

Agency: Saatchi & Saatchi

Creative Team: Paul Silburn / Kate Stanners / Rob Potts / Andy Jex

TV Producer: Kate O'Mulloy

Film Prod Co: Stink

Director: Adam Berg

Producer: Ben Croker

Post-Prod House: Digital Domain (California) / MPC

Editing House: Trim

Editor: Paul Hardcastle

Audio House: Wave

Toyota

Content created with:

Saatchi & Saatchi

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