Azullo appoints 10 Yetis PR to push new product

By The Drum Team | Staff Writer

10 Yetis

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respond article

August 24, 2012 | 2 min read

Technology company Azullo has hired 10 Yetis PR agency to develop a public relations campaign ahead of the launch of its flagship product ‘Respond’.

Digital advertisers and publishers have been the key targets of the PR campaign from 10 Yetis, with the aim of getting Respond in front of them by targeting relevant media, marketing and advertising press and contacts.

Respond was developed to give advertisers a simple way to amplify the impact of digital advertising campaigns with in-content brand engagement. Working across desktop, tablet and mobile devices it uses contextual and behavioural targeting to display a relevant button placed in the whitespace of web pages above and below editorial content.

After clicking this button a full screen campaign is displayed, so users can interact with the advertiser's content, such as video, games or product information.

Guy Cookson, co-founder and director of Azullo, commented: “Since launching Respond we've started working with many of the UK's leading digital advertisers and premium publishers. Now is the time to take things to the next level, and we are confident that 10 Yetis is the right agency to help get Respond get recognised by a broader audience through coverage in target media.”

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