Spil Games partners with Universal Pictures ahead of 3D-film release

The campaign has focused around a fully branded microsite, which includes the trailer, film synopsis, image gallery, exclusive ParaNorman avatars for Spil Games, a selection of zombie games, and a host of downloadable assets for kids. Editorial and media positions have focused on driving users to the microsite and to a brand new zombie gaming category, brought exclusively to gamers by ParaNorman.

A complete suite of integrated options, including game hubs, avatars, and new game categories, will run across all three of Spil Games UK properties: GirlsgoGames.co.uk, Agame.com, and Games.co.uk.

James Males, managing director at Spil Games UK, commented: “We’re delighted to be working with Universal Pictures and MediaCom to launch this integrated international campaign for ParaNorman, tailored to our targeted audiences.

“Our campaign is focused on engaging film fans in a fun and captivating way. Features like the zombie games, which were specifically set up for this campaign, will drive user interaction, resulting in longer dwell times and increased awareness of the film within the target audience,” he explained.