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John Smith's General News UK

John Smith’s unveil Huddersfield stadium branding


By John Glenday | Reporter

August 23, 2012 | 1 min read

Bitter brand John Smith’s has completed a comprehensive overhaul of the former Kirklees Stadium, Huddersfield, transforming it into John Smith’s Stadium as part of a five year sponsorship deal.

Home to Huddersfield Town FC and Huddersfield Giants RFC the stadium is a major sporting, leisure and music venue.

The stadium's new brand identity was created by Space who have displayed new signage throughout in addition to new livery as part of a re-branding exercise for all the clubs on and offline marketing.

This gives prominence to the John Smith’s logo and stadium arch which have been combined to bring match days to life in a ‘no nonsense’ fashion.

Karen Crowley, John Smith’s senior brand manager at HEINEKEN said: “The John Smith’s Stadium reflects the brand’s Northern roots and reinforces our commitment to the county where John Smith’s has been brewed in Tadcaster for more than 250 years. The new partnership with KDSL provides an outstanding showcase in a superb setting for John Smith’s and other Heineken beer and cider brands.

John Smith's General News UK

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Space is an independent creative company for brands ambitious to go beyond convention.

We help challenge the accepted category and communications thinking that can limit growth and efficiency.

We do this through unlearning techniques that uncover the difference in a brand, and original ways to express it.

Unconstrained by conventional channel-led thinking, we find the right creative and communications solution whether advertising, branded content, social media, influencer, PR, brand experience or shopper, and we're able to join some or all of these together.

We believe this leads to more imaginative thinking, a more seamless experience of a brand, and helps a business to be more streamlined and better equipped to meet the marketing challenges of today.

Our 40-strong, London-based team is currently helping ambitious brands such as Glenfiddich, Monkey Shoulder, Hendrick’s, Haagen-Dazs, Nature Valley, Wimbledon, Polestar, Tropicana, Walker’s and Birra Moretti become more relevant, more distinctive and more memorable to more people; both domestically and internationally.

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