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Performance Horizon Group to partner with iProsperMedia

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By The Drum Team, Editorial

August 22, 2012 | 2 min read

Performance-based digital agency, iProsperMedia has appointed Performance Horizon Group (PGH), the provider of performance marketing technology, to manage its clients’ affiliates and bolster its offerings to clients including WSW Wealth Management Services, Children’s ISA Ltd and Shepherds Friendly.

PHG’s ExactView technology, employed by over 50 brands in 25 countries, has been used by iProsperMedia to enable tracking, reporting, managing and optimising performance partner relationships regardless of channel or device, such as affiliate and lead generation.

Joe HQ Luong, managing director at iProsperMedia commented: “Our clients are some of the UK’s leading saving and investment companies, marketing and selling products through multiple channels, therefore it’s important to provide an effective management and reporting solution that will give us access to data, in real-time. We have been effectively managing and reporting on our clients’ affiliate marketing campaigns for years, and Performance Horizon Group has provided us with the software to improve campaign capability and ROI.”

Matt Bailey, commercial director at PHG said: “The financial market requires robust affiliate management with savings and investment businesses working with a number of different channels. ExactView will enable iProsperMedia’s clients to have more control, quicker reporting and the ability to gauge the best performing partners, which can in turn improve efficiency.”

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