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Seren

Ben Langdon to head up Seren following Foviance merger

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By The Drum Team, Editorial

August 22, 2012 | 2 min read

User experience and analytics consultancy Foviance Group is to merge with service design agency Seren Partners, it has announced.

Led by Foviance President Ben Langdon, the business, which will be operate as Seren, will see all 70 employees based in the Seren offices at Shoreditch from 17 September and work with clients including Barclays, Vodafone, Microsoft, Everything Everywhere, Camelot, O2, Sky and Ladbrokes.

The company will now offer services such as research, product and service design, app development, customer experience design, analytics and design innovation, as well as function branding, which aims to help brands deliver ‘differentiated and profitable customer experiences.’

Catriona Campbell, founder of Foviance, explained the decision to merge the two companies; “Our scientific customer research and analytics skills, combined with Seren’s design skills make a compelling proposition for clients.”

Terry Heath founder of Seren Partners, added: “This was a merger waiting to happen. Our clients insist on creativity with measurable impact, which makes Foviance and Seren the perfect partnership. Unlike all other agencies, we design amazing brand experiences based on objective research and insight. Then we deliver the experiences across all touchpoints. Finally, we prove that our ideas work in the real world. We’ve re-invented branding.”

The management team for the company will be made up of Ben Langdon, CEO, Terry Heath, founding partner, Ellen Jones, founding partner, Catriona Campbell, founding partner, Chris Saul, client services director, Richard Sedley, strategy director, and Philip Hunt who will chair the company’s board.

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