Ad of the Day: Fifth Gear - Jump
This cleverly put-together trail reveals that the new series of Fifth Gear will be broadcast exclusively on Discovery. The slowed-down reaction shots of people inside and beneath a car flying from a ramp are reminiscent of a scene from Ferris Bueller's Day Off and are neatly imbued with a sense of fun.
Agency: Discovery
Creative Team: Ceri Payne / Pauline Le Goff
Director: Ceri Payne
Producer: Paul Mortimore / Caroline East / Kate Perman Dir of Photography: Luke Scott (DP) Post-Prod House: Smoke & Mirrors
Editor: Ceri Payne
Audio House: Rich Martin @ Envy