VisitScotland to splash out £3m on autumn marketing drive
VisitScotland is to spend £3m on its biggest autumn advertising campaign - targeting those who have not yet taken a holiday due to the Olympics or bad weather.
BBC News reports that the government agency will use £400,000 of its budget encouraging people in Scotland to take day trips and spending on leisure activities.
The campaign is expected to run at a number of events within the arts and culture, gardens, outdoor activities, food and drink, history, heritage and islands.
Already this year, VisitScotland has spent £2.3m on the latest activity for its 'Surprise Yourself' campaign by The Leith Agency, as well as promoting Scotland through the release of Pixar's Scottish based movie, Brave.
VisitScotland chairman, Michael Cantlay, is quoted by BBC News as saying: "Scotland is open for business, and while the poor weather of the summer has dampened Scottish soil it certainly hasn't dampened our enthusiasm.
"That's why we've developed a £3m campaign which will tap into the autumn market and remind people of all the great reasons to holiday closer to home."
The marketing spend is to be on advertising through online, social media, radio and print, and areas beyond Scotland will primarily be in south-east England, as well as northern England and Ireland.