TagMan has announced that co-founder Jon Baron promoted to CEO, replacing Paul Cook who will remain on the board of directors.
In his new role, Baron – who has previously worked for Microsoft and Vibrant Media - will be responsible for global leadership for the company’s vision, strategy and growth.
He said: “This is an exciting time to be in the tag management space having achieved significant global expansion and market recognition over the past five years. TagMan’s growth validates the global need for robust market-tested solutions that provide full insight into customers.
"We will continue to work with our partners and customers to enhance our technology and make tag management an important catalyst for effective web analytics and digital marketing.”