Online The Dark Knight Rises Avengers

The Dark Knight Rises dominates youth website views as reviews found to be most shared content


By The Drum Team, Editorial

August 21, 2012 | 2 min read

The first half of 2012 has seen super hero movies dominate film-related page views on youth-focused websites, with The Dark Knight Rises dominating, research has discovered.

Entertainment content consultancy w00t! Media has found that the recent Christian Bale led finale to Christopher Nolan’s Batman trilogy had 44 percent of film-related page views on youth-focused websites, following by followed by Ridley Scott’s Alien inspired Prometheus (18 percent) and Avengers Assemble (16 percent).

The most popular types of content viewed on these sites were found to be film news (29 percent) and reviews (26 percent), with plot spoilers (13 percent) and photos (12 percent) also driving traffic.

Words and images were found to be more popular than the use of video content, such as trailers and clips, which accounts for just 10 percent of viewed content.

Reviews were also the most likely to be shared amongst online content, at 27 percent, followed by news (23 percent), trailers (18 percent) and film clips and photos at 13 percent.

Plot spoilers were least likely to be shared at only six percent.

Dan McDevitt, managing partner at w00t! Media, explained: “Film content is a great way of engaging young Brits who watch about 80 of them per year. Entertainment content and youth audiences go hand in hand but it’s very important that, if advertisers want to use it as a way of reaching this group online, they understand exactly how youth and young adults actually consume film and entertainment content.”

Online The Dark Knight Rises Avengers

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Woot! Media

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