The Chartered Management Institute (CMI) has appointed Stand Agency to promote its CMI Management Book of the Year competition, following a three way pitch.
The Book of the Year competition, backed by the British Library, has previously been promoted by Kindred as part of its retained contract with CMI.
Piers Cain, head of knowledge management at CMI, said: “We’re delighted to be working with Stand Agency on the CMI Management Book of the Year competition. They brought a fresh approach to the competition and impressed us in the pitch with their understanding of our business and willingness to go beyond our initial brief.”
Laura Oliphant, managing director of Stand Agency, added: “We’re really excited to be working with CMI and the British Library. They are fantastic organisations and the Management Book of the Year looks set to be a huge success.
“Our approach to the brief centred on using the authors and content of the books to generate debate and discussion about management and leadership in the UK. We can’t wait to get started.”