How can creative disruption shape the future?

View Schedule

Pitch news: B&Q, Air New Zealand, Johnnie Walker

It’s been relatively quiet on the pitch front lately, but with the Olympics now over we’re expecting the next few months to see a spike in agency reviews. In the meantime we take a look at the latest pitch activity, from Air New Zealand’s global ad account to Johnnie Walker’s South Korean creative.

  • DoH to consolidate £50m digital and direct accountsThe Department of Health is looking to consolidate its digital and direct accounts, which combined are estimated to be worth £50m.From an initial list of 30 a shortlist of 15 agencies has been drawn up, with five set to be invited to a creative presentation before an appointment is announced at the beginning of October.The Department of Health is also in the process of reviewing its advertising arrangements for its anti-smoking campaign.Meanwhile, at the time of writing, the Cabinet Office is yet to release a tender for the post-COI creative agency framework, despite agreeing to do so in July.
  • General Mills has called a review of its pan-European advertising account for its Nature Valley cereal bar brand. The UK account, worth £12m, is currently handled by Work Club who will not pitch for the pan-European business but will continue to handle the digital account.
  • Hastings Direct has kicked off an advertising pitch ahead of a £7m brand campaign. The insurance company has contacted agencies ahead of the review.
  • Westpac, one of the Australian ‘big four’ banks, has put its creative advertising out to pitch. Sydney agencies DDB and Ogilvy are vying for the ac- count, while incumbent Big Red has not been invited to re-pitch.
  • National Citizen Service, the ‘Big Society’ initiative set up to encourage young people to behave responsibly, has issued a tender through the Cabinet Office for a marketing brief focusing on digital and social media activity.
  • The National Australia Bank media contract is under review, with a selected group of agencies invited to pitch including incumbent Zenith Optimedia.
  • Air New Zealand has called a review of its global advertising account, with RFIs issued to agencies last week for the £10m brief. Albion currently handles the business in Europe and North America, while Host is responsible for the Australian account.
  • B&Q has decided on the shortlist for its £40m ad account pitch. The list is thought to include incumbent McCann London as well as Karmarama, Dare, BETC London and WCRS.
  • Marriott Hotels & Resorts has decided on three finalists for its creative review, with incumbent mcgarrybowen pitching against JWT and Grey for the hotel group’s $20m business. Final presentations are due in September.
  • Johnnie Walker’s South Korean creative account, worth $1m, is currently under review, with the pitch thought to involve Grey Worldwide.
  • AdvertiserAccountWorth
    Air New ZealandGlobal advertising£10m
    B&QAdvertising£40m
    Department of HealthDigital and direct£50m
    General MillsPan-Euro advertisingn/a
    Hastings DirectAdvertising£7m
    Johnnie WalkerMedia$1m
    Marriott Hotels & ResortsCreative$20m
    National Australia BankSouth Korean creative$40m
    National Citizen ServiceAdvertisingn/a
    WestpacAdvertisingn/a

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.