It’s been relatively quiet on the pitch front lately, but with the Olympics now over we’re expecting the next few months to see a spike in agency reviews. In the meantime we take a look at the latest pitch activity, from Air New Zealand’s global ad account to Johnnie Walker’s South Korean creative.
- DoH to consolidate £50m digital and direct accountsThe Department of Health is looking to consolidate its digital and direct accounts, which combined are estimated to be worth £50m.From an initial list of 30 a shortlist of 15 agencies has been drawn up, with five set to be invited to a creative presentation before an appointment is announced at the beginning of October.The Department of Health is also in the process of reviewing its advertising arrangements for its anti-smoking campaign.Meanwhile, at the time of writing, the Cabinet Office is yet to release a tender for the post-COI creative agency framework, despite agreeing to do so in July.
- General Mills has called a review of its pan-European advertising account for its Nature Valley cereal bar brand. The UK account, worth £12m, is currently handled by Work Club who will not pitch for the pan-European business but will continue to handle the digital account.
- Hastings Direct has kicked off an advertising pitch ahead of a £7m brand campaign. The insurance company has contacted agencies ahead of the review.
- Westpac, one of the Australian ‘big four’ banks, has put its creative advertising out to pitch. Sydney agencies DDB and Ogilvy are vying for the ac- count, while incumbent Big Red has not been invited to re-pitch.
- National Citizen Service, the ‘Big Society’ initiative set up to encourage young people to behave responsibly, has issued a tender through the Cabinet Office for a marketing brief focusing on digital and social media activity.
- The National Australia Bank media contract is under review, with a selected group of agencies invited to pitch including incumbent Zenith Optimedia.
- Air New Zealand has called a review of its global advertising account, with RFIs issued to agencies last week for the £10m brief. Albion currently handles the business in Europe and North America, while Host is responsible for the Australian account.
- B&Q has decided on the shortlist for its £40m ad account pitch. The list is thought to include incumbent McCann London as well as Karmarama, Dare, BETC London and WCRS.
- Marriott Hotels & Resorts has decided on three finalists for its creative review, with incumbent mcgarrybowen pitching against JWT and Grey for the hotel group’s $20m business. Final presentations are due in September.
- Johnnie Walker’s South Korean creative account, worth $1m, is currently under review, with the pitch thought to involve Grey Worldwide.
|Air New Zealand||Global advertising||£10m|
|Department of Health||Digital and direct||£50m|
|General Mills||Pan-Euro advertising||n/a|
|Marriott Hotels & Resorts||Creative||$20m|
|National Australia Bank||South Korean creative||$40m|
|National Citizen Service||Advertising||n/a|