Digital
Transformation
Festival


16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Finished
16 Mar 10:00 GMT / 06:00 EST

The Drum Digital Transformation Festival launch

FEATURING
Gordon Young
Editor-in-chief at The Drum

Pitch news: B&Q, Air New Zealand, Johnnie Walker

It’s been relatively quiet on the pitch front lately, but with the Olympics now over we’re expecting the next few months to see a spike in agency reviews. In the meantime we take a look at the latest pitch activity, from Air New Zealand’s global ad account to Johnnie Walker’s South Korean creative.

  • DoH to consolidate £50m digital and direct accountsThe Department of Health is looking to consolidate its digital and direct accounts, which combined are estimated to be worth £50m.From an initial list of 30 a shortlist of 15 agencies has been drawn up, with five set to be invited to a creative presentation before an appointment is announced at the beginning of October.The Department of Health is also in the process of reviewing its advertising arrangements for its anti-smoking campaign.Meanwhile, at the time of writing, the Cabinet Office is yet to release a tender for the post-COI creative agency framework, despite agreeing to do so in July.
  • General Mills has called a review of its pan-European advertising account for its Nature Valley cereal bar brand. The UK account, worth £12m, is currently handled by Work Club who will not pitch for the pan-European business but will continue to handle the digital account.
  • Hastings Direct has kicked off an advertising pitch ahead of a £7m brand campaign. The insurance company has contacted agencies ahead of the review.
  • Westpac, one of the Australian ‘big four’ banks, has put its creative advertising out to pitch. Sydney agencies DDB and Ogilvy are vying for the ac- count, while incumbent Big Red has not been invited to re-pitch.
  • National Citizen Service, the ‘Big Society’ initiative set up to encourage young people to behave responsibly, has issued a tender through the Cabinet Office for a marketing brief focusing on digital and social media activity.
  • The National Australia Bank media contract is under review, with a selected group of agencies invited to pitch including incumbent Zenith Optimedia.
  • Air New Zealand has called a review of its global advertising account, with RFIs issued to agencies last week for the £10m brief. Albion currently handles the business in Europe and North America, while Host is responsible for the Australian account.
  • B&Q has decided on the shortlist for its £40m ad account pitch. The list is thought to include incumbent McCann London as well as Karmarama, Dare, BETC London and WCRS.
  • Marriott Hotels & Resorts has decided on three finalists for its creative review, with incumbent mcgarrybowen pitching against JWT and Grey for the hotel group’s $20m business. Final presentations are due in September.
  • Johnnie Walker’s South Korean creative account, worth $1m, is currently under review, with the pitch thought to involve Grey Worldwide.
  • AdvertiserAccountWorth
    Air New ZealandGlobal advertising£10m
    B&QAdvertising£40m
    Department of HealthDigital and direct£50m
    General MillsPan-Euro advertisingn/a
    Hastings DirectAdvertising£7m
    Johnnie WalkerMedia$1m
    Marriott Hotels & ResortsCreative$20m
    National Australia BankSouth Korean creative$40m
    National Citizen ServiceAdvertisingn/a
    WestpacAdvertisingn/a

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