Kiefer Sutherland starts cupcake company in new Acer ad (or, ‘Jack Bauer bakes’)
Kiefer Sutherland, most famous for his role as agent Jack Bauer in 24, isn’t known for being warm and fluffy, so his portrayal as a cupcake maker in the latest ad for Acer, created by Mother, is not exactly traditional.
Sutherland uses his Aspire S5 Ultrabook from Acer to look up recipes to create the perfect cupcake, before ingredient- interrogating and fire-bombing his way to cakes that are ‘more him’.
Maarten Schellekens, Acer’s global brand director, said: “At Acer we’re interested in what people do with the technology we develop. The S5 Ultrabook is the first of many products that will help our users explore a different side of themselves, for Kiefer that was cupcake baking but over the coming year we’ll create more stories of characters exploring beyond their limits.”
The ad breaks today in the UK, Germany, France and Russia as a 90 second film for cinema and the web, as well as the campaign including a 20 second TV trailer and a series of print ads.
Mother said: “Kiefer makes a great tough guy – but instead of tackling terrorists or dirty bombs, we wanted to test his cake making skills to the limit. It was a great shoot to work on – Kiefer said that the explosions were as big as anything in 24. We’re really looking forward to the next episode in this series, where another celebrity will be exploring a very different side of themselves.”
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Mother
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