Betway has been announced as sponsor for Trinity Mirror’s Fantasy Football platform for the next three years.
The deal, which will allow players to receive discounts, will see the Mirror Fantasy Football branded with the Betway logo and provide users with direct access to Betway’s online betting services.
Richard Akitt, managing director of The Betway Group, said: “We are delighted to be working with Trinity Mirror to bring its users a new and improved fantasy football experience. We believe we have the fastest, most innovative and easy-to-use fantasy football game in the market. Our site enables customers to seamlessly update their fantasy football team and place bets all within the same site. In addition, for the first time it is possible for players to create their first team for free.
“We are planning a series of high profile promotions over the coming months that will engage the football fans and punters, allowing us to showcase why betway.com is fast becoming the new home of football betting.”
Trinity Mirror’s sites included in the deal are Mirror Online, Manchester Evening News, Liverpool Echo, Newcastle Chronicle, Birmingham Mail and Wales Online.
Chris Ellis, managing director of Trinity Mirror Digital, said: “As sponsor, Betway is the perfect complement for our new fantasy football platform and this deal will help significantly enhance the user experience and allow consumers to play for free. Additionally, this partnership further demonstrates our on-going commitment to produce and develop premium digital products.”