Wonderbra appoints Unity to develop digital offering through social media

Wonderbra has announced the appointment of Unity to handle its social media in the UK and Ireland ahead of a new brand campaign planned for later this year.

Unity will work with Wonderbra to promote the new bra ranges, product innovations and the new face of the brand, Adriana Cernanova, through social media.

Nik Done, Unity co-founder, said: “We’re thrilled to be working with Wonderbra, which is such an iconic brand for many. Everyone remembers the Hello Boys! campaign and we hope that this new chapter in the brand’s story will help reposition it and generate real brand love in 2012.”

The agency has also been tasked with drawing traffic to the Wonderbra e-commerce site, which launched in April.

Julia Nolan, marketing director for Wonderbra UK, said: “Unity demonstrated that their strong creative ideas were backed up with solid strategic insight into our target audience and how they interact with social media. We’re really excited to be working with them to grow our channels and increase engagement.”