Whitespace takes lead creative role on Aperol Spritz campaign
Gruppo Campari has tasked Whitespace with developing the creative for Aperol Spritz, a leading brand within the Gruppo Campari portfolio, as it builds on the initial launch activity at the Edinburgh Festival.
The brand has plans to reach the UK consumer and Whitespace were asked to develop the campaign materials including advertising, below the line and full digital materials for use across all UK communications.
Iain Valentine, creative director at Whitespace has said: “Aperol has been a fantastic opportunity for Whitespace to apply our campaign creative across print and online, Scotland may have another favourite orange drink.”
Hugo Mills, country manager for Gruppo Campari, also commented on working with Whitespace: ‘We are delighted with the activity and creative we have developed with the whitespacers in such a short time and are looking forward to what we can achieve in the future.”
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