Research by Petplan finds a rise in the number of pets with their own social media profiles

Research from pet insurer, Petplan, has found a 36 per cent increase in the number of pets with their own social media profiles. Famous examples include, Andy Murray’s dog Maggie May and chief designer at Chanel’s cat Choupette, who both have their own Twitter profiles.

Karl Lagerfeld's cat Choupette who has 14,664 followers on Twitter

Petplan have also found a 25 per cent rise in the number pet owners sharing photos of their pets online. Petplan discovered that seven per cent of dogs have a Facebook profile, compared with 4 per cent of cats. Boo, owner of the accolade ‘world’s cutest dog’ is leading the trend for pets online and boasts more online fans than the Dalai Lama.

Despite dogs’ dominance on social media, it was revealed that cat owners post more pictures of their pets online than dog owners, with 83 per cent and 69 per cent respectively.

Francesca Keefe, Petplan Social Media Executive comments: “We’ve long known that animals are the stars of the internet, but in the last year since we started tracking pets’ presence online there has been an explosion in ‘pet pride.’

“Increasingly pet owners are giving their pets a more active role in their life and spreading the joy that having a pet can bring.”

CEO at Social Bakers, Jan Rezab, added: “As a global social media and digital analytics company we track online engagement levels across Facebook and Twitter and over the last year we have seen a significant rise in the interaction with pets on social media.”

See below for an infographic charting pet’s online social media:


Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.