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Wagamama

wagamama announces Jupiter as its recruitment communications partner

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By The Drum Team, Editorial

August 14, 2012 | 1 min read

Following a competitive three-way pitch, wagamama has appointed Jupiter Advertising as its recruitment communications partner. The move has come as the brand grows in the UK from 80 to around 300 restaurants.

wagamama are the latest global brand to join Jupiter, choosing the advertising agency because of its outstanding concepts, daring copy and innovative attraction strategy.

Ingrid Williamson, director of marketing at wagamama who managed the pitch process, has said: “Jupiter demonstrated exactly how to use creativity, media and technology to achieve the goal. We’re thrilled by their ideas and look forward to getting started.”

Fiona Horton, Jupiter’s agency director was equally enthusiastic about the relationship. She commented: “wagamama has been voted one of the UK’s ‘cool brands’ for the last seven years. They’re keen to recruit differently, to work differently and to challenge every type of recruitment convention. It’s a real meeting of minds.”

Wagamama

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